B2B - Partner Affiliate Model
Value Proposition
Core Capabilities

To support AI implementation for our partners, fundae focuses on three core capabilities that facilitate integration, improve performance, and enable your team.

ISV AI Accelerators

Leveraging AWS, Azure, Salesforce, D365, and M365, we provide proprietary AI accelerators to integrate AI solutions into your existing platforms efficiently.

AI Capability Augmentation

We enhance your organization's AI capabilities by integrating additional functionalities, developing custom models, and refining data pipelines for faster innovation.

AI Skills Development

Address your AI talent needs with our expert resources and custom training. We provide your teams with current AI knowledge for continued in-house growth.

Our ISV Partner Approach

We combine AI accelerators with Professional Services for efficient integration and high performance on major cloud ecosystems (AWS, Azure).

Solution Accelerators

Proprietary, pre-built AI components integrate efficiently with AWS and Azure, improving existing systems and contributing to market value.

Professional Services

Our teams provide support through all phases: deployment, customization, performance tuning, and advisory services, to meet your business objectives.

Solution Accelerators Explained

Our pre-built, ready-to-deploy AI solution accelerators provide immediate value and enhanced control, integrating efficiently into your existing cloud infrastructure.

Customer-Controlled Deployment

Deploy directly into your Virtual Private Cloud (VPC) or Azure VNet, operating within your existing security and cloud environment.

Data Sovereignty & Customization

Maintain full data ownership and bypass platform lock-in. Solutions can be customized to integrate with specific infrastructure and security policies.

Simplified Procurement

Available on AWS and Azure marketplaces. Procure using committed cloud spend (MACC/PPA eligible) and utilize cloud investments.

Professional Services for Solution Accelerators

Deploying solution accelerators in customer environments requires professional services across the entire lifecycle to ensure effective integration, good performance, and continued value.

Infrastructure & Architecture Design

Assess existing infrastructure and design an architecture that supports effective integration, security, and compliance with their cloud environment.

Secure Deployment & Configuration

Deploy managed applications directly into their VPC/VNet, configuring security, networking, and storage within their existing cloud resources.

Data Integration & Customization

Connect accelerators to their systems and APIs, customizing AI models and workflows to meet their specific industry-specific requirements.

Training & Managed Services

Prepare their teams for independent operation and provide managed services for monitoring, performance tuning, upgrades, and troubleshooting.

These services support recurring revenue for CSPs and allow customers to utilize committed cloud spend, whether through AWS CPPO or Azure MPO, while retaining control over their deployment.

Comparing Cloud Marketplace Programs

Understanding the nuances of AWS and Azure's partner offer models is important for achieving sales objectives and managing financial transactions effectively through cloud marketplaces.

AWS CPPO Model
  • ISVs set wholesale pricing for software and professional services.
  • Partners offer a single, bundled private deal to customers.
  • AWS manages the transaction, with disbursement flows to the ISV and CSP varying based on partnership agreements.
  • ISV pays 1.5-3% marketplace fees; CSP keeps 100% of their markup.
Azure MPO Model
  • ISVs set wholesale pricing for software only; professional services are excluded from bundling.
  • Partners add margin and extend the offer to customers.
  • Microsoft invoices the customer and pays ISV and CSP separately.
  • ISV pays a 3% agency fee (1.5% on renewals); CSP keeps 100% of their markup.

Both models facilitate negotiated margins, support committed cloud spend drawdown (MACC/PPA), and position the CSP as the seller of record while maintaining ISV brand visibility.

Partnership Proposal: fundae & Partner

This proposal outlines fundae's wholesale pricing structure for our AI Platform and services, facilitating Partner's use of AWS and Azure marketplaces for customer acquisition and business expansion.

AWS CPPO Model

fundae provides a wholesale price of $[X] for AI Platform and the MSA rate card for professional services (implementation, training, support).

Partner can bundle their own services, set final pricing, and retain 100% markup.

Azure MPO Model

fundae provides a wholesale price of $[X] for AI Platform. Professional services pricing is based on the MSA rate card.

Partner can bundle their own services, set final pricing, and retain 100% markup.

Both partners will participate in customer opportunities, joint sales, and deal registration through AWS Partner Central and Microsoft Partner Center.


Technical & Operational Advantages of the Partnership

This partnership utilizes fundae's AI platform and Partner's integration expertise for efficient, controlled delivery through cloud marketplaces.

Integrated Domain Solutions

fundae’s proprietary AI platform combined with Partner's effective implementation provides integrated, customized solutions.

Structured Cloud Deployment

Marketplace distribution (AWS/Azure) ensures secure, scalable, and standardized deployment using cloud infrastructure.

Customer Autonomy and Control

Customers retain full control over data, infrastructure, and cloud spending (MACC/PPA) via the marketplace distribution model.

Modular Project Scopes

Services structured into phase-based projects reduce complexity and facilitate faster time-to-value through iterative deployment.

Competitive Cost Structure

fundae's wholesale pricing allows Partner to offer competitive prices and significant value to the end customer.

Expedited Procurement & Adoption

Leveraging committed cloud spend simplifies procurement, expediting the sales cycle and platform adoption.

Resource Provision Model via MSA

fundae supplies specialized AI professionals and domain experts to Partner client engagements through a structured Master Services Agreement (MSA), defining the framework for resource deployment.

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Specialized Domain Experts

Integration of professionals with deep industry knowledge to ensure project relevance and effective client solutions.

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AI Specialists

Provision of AI/ML Engineers and Data Scientists to augment Partner's existing technical capacity and expedite complex initiatives.

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Standardized Contracting

Resources are engaged via a single Master Services Agreement (MSA), which simplifies procurement and establishes clear operational guidelines.

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Flexible Resource Scaling

The MSA framework allows for dynamic scaling of resources, aligning staffing levels with project needs and durations.

Simplified Revenue Sharing Models

Our flexible revenue sharing models enable partners to achieve profitability and provide value to customers.

Wholesale Pricing

fundae provides competitive wholesale pricing for its AI Platform and professional services.

Flexible Partner Markup

Partners have full autonomy to set final pricing and apply desired markups without any limitations from fundae, retaining 100% of their margin.

fundae's Support Role

fundae supports partners by leading pre-sales, implementation, and providing assistance throughout the sales cycle.

Partner's Sales Ownership

Partners are primarily responsible for lead generation, sales conversion, and overall customer relationship management.

Resource Pricing Flexibility

fundae's MSA details role-by-rate for specialized resources, allowing partners to apply their own markup for client engagements.

Marketplace-Specific Models

AWS CPPO and Azure MPO models are specifically designed for solutions distributed exclusively through these marketplaces.

Open Collaboration

fundae is open to exploring and implementing various other region-specific revenue collaboration forms beyond standard marketplace models.

Regional Focus & Partnership Terms
Geographical Scope

Partnership opportunities are available across three key geographical territories:

  • North America (US and Canada)
  • EU & UK
  • Middle East & South Asia (excluding Pakistan, Bangladesh, Singapore, Indonesia, Malaysia, Australia, New Zealand)
Non-Exclusive Model

fundae does not offer exclusive partnerships in any region, promoting a competitive and open collaboration environment.

fundae Affiliate Program

An affiliate program, unlike a direct partnership, focuses on commission-based referrals rather than direct collaboration and shared revenue generation.

Our Affiliate Program rewards partners who refer clients to fundae's innovative AI Platform and services, providing a clear path to recurring revenue.

Simple Referral Process

Refer potential clients to fundae's AI solutions and professional services with ease.

5% First-Year Revenue

Earn a generous 5% commission on the total revenue generated from your referred client during their initial 12 months.

2% Lifetime Residuals

Continue earning 2% of the revenue for the entire duration of the client's subscription, providing long-term value.

Clear Program End

The revenue share continues until the referred customer cancels their subscription with fundae.

Ready to Enhance Your AI Capabilities?
Contact Us
Email

viren.shah@fundae.ai

Phone

201 948 8472

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